Most people spend their entire lives chasing time instead of controlling it.
And before they know it, their days are gone. Their energy is drained. Their dreams, their family, their life—all put on hold because “there’s just too much to do.”
That ends here.
DROP was built on one simple truth: You don’t need more time. You need a better way to use it.
This is about taking control back—on your terms.
Most productivity systems are too rigid, too complicated, or too focused on work alone.
DROP is different. It’s a practical, flexible framework designed for real life.
DROP isn’t about doing more—it’s about doing less, but better.
It works because it’s built for how humans actually function, not for robots.
I thought if I just pushed harder, worked longer, and did more, I’d finally feel in control.
But instead of freedom, I found myself:
That’s when I realised: If working harder was the answer, I’d have cracked it by now.
Something had to change.
I needed a system that worked for me—one that gave me time for what actually matters, instead of just cramming in more work.
That’s how DROP was born.
I’m Adam Fox—a business coach, productivity strategist, and the guy who’s spent years helping people take back control of their time.
But before all of that, I’m:
And somehow, despite wearing all these hats, I do it all in under 40 hours per week.
Professionally? I Do a Lot—But It Doesn’t Control Me.
And yet, with all of this, the most important thing I do?
Being a fully present and involved father.
DROP exists because I refused to accept the idea that success means sacrificing the things that matter.
Now, I help others do the same.
DROP is for EVERYONE.
No matter your role, your responsibilities, or your lifestyle—DROP gives you back control.
Time is your most valuable resource.
It’s time to stop wasting it.
Want to take control? Get started today.
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